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Holding a lighter reference | Vintage dirty old men lighter, Someone holding a lighter, Man smoking Skip to content When autocomplete results are available use up and down arrows to review and enter to select

A few reasons include: Familiar taste and smell Easy access to the same pack Low interest in switching Simple buying decisions A retail analyst once said, Most smokers stay loyal to one brand because it removes choice stress, not because other options are unknown. In the U.S., studies show: Around 68% of smokers stick to a single brand for more than 5 years Nearly 54% say they rarely try new cigarette types About 40% are open to switching if guidance is available This shows how routine limits exploration

Most items come from the United States because this is the home of the collection from which this exhibit is drawn

Participants were randomly assigned to receive either text-only or pictorial warnings on their cigarette packs for four weeks, and research staff placed the warnings on cigarette packs that smokers brought with them when they attended weekly visits