Prevel Katsanis Lea - Global Issues In Pharmaceutical Marketing - Paperback KOZ ENTERTAINMENT (Assistant Professor Assistant Professor Department
Prevel Katsanis Lea - Global Issues In Pharmaceutical Marketing - Paperback KOZ ENTERTAINMENT (Assistant Professor Assistant Professor DepartmentBinding: Paperback Description: Global Issues in Pharmaceutical Marketing presents a balanced research based perspective combined with a practical outlook on the current issues faced by the ethical biotech and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access digital marketing emerging markets branding and more. The book covers not only the North American
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