coke cigarette on its rebrand accidentally nailing Gen Z's 'fridge cigarette' joke: 'building on on the things people already know and love' Original illustration by Sammy Gorin Printed on a thick Diet coke is the new

Diet coke is the new fridge cigarette!, Diet coke has basically stepped into the emotional role cigarettes used to play a tiny break, a tiny escape, minus the smoke., Its all apparently user Fridge Cigarettes' Are Taking OverHere's The Gen Z Logic Behind The Drink Trend The 'fridge cigarette': how gen Z reframed the smoking break TikTok The Guardian Funny Diet Coke Fridge Cigs Sticker Matte Vinyl Etsy Israel

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