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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Altria Raises Cigarette Prices Across Most Brands Tobacco Reporter 1977 MORE 120mm Filter Cigarettes Magazine Ad We Offer You More. eBay 1977 Merit Cigarettes Vintage Print Ad Low Tar Enriched Flavor, Philip Morris Etsy
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