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These physical retailers provide immediate product access and cater to a wide demographic, from loyal older consumers to casual buyers

52.2 Billion Illicit Cigarettes Consumed in Europe (2024) Smokers in 38 European countries consumed 52.2 billion illicit cigarettes in 2024

So this has been kind of like an extraordinary experience to actually do it, and then do it like a big musical number, [Laughs.] like some kind of rock star

Despite this huge increase in the number of people affected, awareness of parosmia, and how these smell distortions can have such a huge impact on peoples mental health and quality of life both among the public and healthcare professionals is still low